Time to read: 1:36 minutes
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1. One marketing idea

SGI 🤔

Do you know what that stands for? (I didn't)

Search Generative Intelligence.

It's when the search engine aims to (intelligently) answer your query

Rather than bring you to a webpage.

Which WILL drastically alter how we do SEO.

Maybe we won't buy our next car using SGI

But I'm guessing your audience is already using it to make progress.

The question isn't, DO WE TRUST IT

It's HOW MUCH DO I TRUST IT?

And how quickly this will increase for the masses.

So, I challenge you (like I did) to get familiar with SGI.

Begin pondering how quickly our trust in the machine will increase.

Then, refine your content strategy with that info.

2. Quote of the week

"It's not about the length of your content: it's about how good your content is." – Gary Vaynerchuk (from Day Trading Attention).

"Content needs to be short to succeed!" (not true)

The best…

• Podcasts go for 2+ hours.

• Social posts are 500+ words.

• Videos are longer than 60 seconds.

Length–or time for posting–doesn't matter (did it ever?).

Rather than "How long?" and "When?" I suggest asking this:

"How can we create something different and desirable."

Most content (mine included) isn't desirable.

Focus more on creating someone irresistible

Than trying to "hack" content by only doing 60-second videos.

3. Episode on LinkedIn + Content w/ Parthi Loganathan

Marketers DON'T have all the answers.

Some of the best marketing insights come from OUTSIDE marketing.

They see differently than us (marketers).

Parthi Loganathan is a prime example of this.

With a background in software engineering, he's now forced to understand marketing as a founder.

Which makes his insights pragmatic and actionable.

Why should you listen?

• Learn how to make LinkedIn an acquisition channel

• Understand why the best marketing doesn't scale

• Improve your marketing by looking at history

Listen here 👉 https://podcastonmarketing.transistor.fm/47

4. Life Idea

Without faith, nothing is possible.

That was one of my fav insights from Dr. Omobolade (Bola) Delano-Oriaran.

She credited faith (trusting your creator) for her long list of accomplishments.

While my list is (much) shorter, I feel the same way.

What I am is because of God.

Here are a few other insights:

• When I go to bed, I want my soul to be free

• It's not about I: It's about We

• Find for your village

• Focus on building pathways

• Celebrate YOU every day

The final insight is one I hope you linger on:

How can I celebrate my authentic self today?

While adaptability is good...

Being true to YOU is the most important.

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This week (and month) has been chaos.

I (almost) missed my first meeting with a friend. Thankfully, they called, and we connected.

Have you ever felt like you were "about" to unravel?

I'm there.

I need to slow down.

Till next time ✌️